Branding

Random House Book Club

Using photography and animation, I refreshed the Random House Book Club branding in 2019 to increase engagement on its newsletter. The newsletter highlights front and backlist books under a certain theme each week and encourages readers to use it as a resource for their own book clubs. I also created a versatile new logo that can change colors depending on the occasion (holiday, season, or mood!).

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Boy Movies: A Newsletter

I created the newsletter assets, logo, and overall branding for Boy Movies, a newsletter on film and culture by Allison Picurro. The newsletter discusses what makes a movie a “boy” movie ("think Top Gun, Ghostbusters, the complete works of Michael Bay”), so of course the assets had to include lensflare, the elements (like, of the earth), and the Fast and Furious font.

Meet Me at Norris

This campaign advertises the Norris Student Center at Northwestern University. The copy is a play on the tagline “Meet me at Norris.”

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Multimedia Journalism